The most common question we get from new clients: "should our store be on WordPress, or custom built?" The honest answer depends on where your business is today.

Choose WordPress + WooCommerce when

• You are launching your first store and want to move fast
• Your catalog and workflows are fairly standard
• You want lower upfront cost, with us handling hosting and maintenance

Choose a custom build when

• You have order volume or workflows that off-the-shelf plugins can't keep up with
• You need tight integrations with fulfillment, accounting, or a CRM
• Site speed and checkout conversion are directly tied to revenue at your scale

Most businesses start on WordPress and migrate to a custom build once automation and integrations become the bottleneck — we build for both, so that move is a upgrade, not a rebuild.